Google Adwords Tutorial

Google Adwords Tutorial

Welcome to Google Adwords Tutorial , In this Google Adwords Tutorial,we will discuss what is Google Adword , how to work with Google Adword , How to create capmaigns,ads etc . This presentation contains pictorial informations with each and every module available in Google Adword

First of all you have to signup for Google Adwords , for this you need not to have a separate gmail account , with your pre-existing  gmail account you can login . below is the link mentioned for login into Google Adwords .

www.adwords.google.com 

After  login you will find a screen like below image

Google Adword Tutorial

Lets  discuss each and every point of Adword . Lets begin from Home tab

Home :  As name suggests it shows summary of all the activities of user , tabs ,impressions , keywords ,clicks ,CTR ,cost etc . by deafualt  it shows data for current date , but user can change date to view previous results .

Campaigns : This tab is the most important than others , Here user will get an opportunity to create ads , display them , setting budget , location , ad content etc


Oppertunities : This tab shows all the oppertunies available for user like available keywords , discount in ads etc

Tools and Analysis : This tab has Adword keyword tool and keyword analysis , this will help user in creating keywords , getting keyword density for their ads

Billing : This tab has all information about Bill , like your credit details , available balance , daily clicks , daily expenditure , monthly expenditure etc

Google Adwords Tutorial

Creating  Campaign :

Before creating ads , we have to create a new campaign . select create new campaign from left side bar , then fill the spaces by providing information .

Google Adword Tutorial

Campaign name – Enter a name for your campaign

Display option – Select according to your need ( search network , display network , search and display network  ) these 3  categories are available

1.      Search network – your ad will display in Google search

2.      Display network – your ad will display in partner sites through adsense

3.      Search & Display network – combination of above two

Location – select the location where you want to display your Ads , you can enter the specific location or can use google map to give location information

Set Bid & Budget – This is the pricing option , here you need to specify how much per day you want spend on Google Adwords to display your Ads , same also you have to specify for entire month you want to spend . CPC (cost per click)- here you have to give the value , for each click how much you want to spend . another option is also there through which adword will set your cpc bid to maximize clicks

Additional Information – like if you want extend your signature , website informations, ad location etc

Then click on save , your new campaign has created , saved and also activated

Now you can create Ads

Google Adword Tutorials

Creating Ads :


Ad creation involves 6 steps

1.      Enter the heading : User need to enter the heading or title of their ads . Only characters , numbers are allowed          . special characters like !@#$%^&*() are not allowed

2.      Enter Description 1 : Here user have to enter the basic details of their ads

3.      Enter Description 2: Here user can add adtional information about thrir ads or this field can be left blank

4.      Enter Display URL : here user can add the main url of their website . This is the one which points to the destination page

5.      Enter Destination URL : hare user have to add the link which on click redirect to the destination website . This link is hidden from the ad viewer , This is the tracking link

6.      Enter keywords : Here user need to add the searchable keywords for the ad , which when searched wi ll display user’s ad